Bozoma Saint John, or Boz, has one of the most impressive portfolios in the marketing world. She became head of Global Consumer Marketing at Apple Music, Chief Brand Officer of Uber, Chief Marketing Officer for Endeavor, and Global Chief Marketing Officer for Netflix before becoming the newest addition to The Real Housewives of Beverly Hills. However, Bozoma left the corporate world to become an entrepreneur with the launch of Eve by Boz. Here are the key takeaways to achieve the same level of success as Boz:
Understand Your Audience
A key aspect that contributed to Boz’s success in marketing is knowing who she is targeting. Understanding the target audience with each organization allowed her to best navigate and strategize decisions for marketing. Boz had to learn and understand who her target audience was again once she launched Eve by Boz. Likewise, you need to study and research who your target audience is for your brand in order to achieve the same success. A great way to start is considering what characteristics or interests an ideal customer or client for your brand has.
Know What Need Your Brand Fulfills
Another element of Boz’s success was knowing the needs of each target audience across each organization. A need of a target audience is simply any product or service that fulfills them in some way. For example, Eve by Boz fulfills the need of offering diversity of hair extensions and hair care specifically to empower Black women. Boz understands that her target audience of her brand is Black women and fulfills a need for diversification of hair extensions and hair care specifically for her target audience. You can achieve Boz’s success in marketing as long as you ensure your products/services and branding reflect the need in which your brand fulfills.
Be Innovative
Lastly, Boz had to be innovative to be successful across several different organizations and as an entrepreneur. The target audiences for Apple Music, Uber, Endeavor, and Netflix all vary in their characteristics, interests, and needs. Boz’ ability in innovation allowed her to take the facts and statistics of each target audience to strategize successful marketing plans going forwards. As a boss, it is important you can adapt and innovate in a similar fashion to set your brand apart and build brand loyalty.
Boz has worn many hats in the corporate world yet found success in her own brand Eve by Boz. Any boss can follow her footsteps by understanding their target audience, knowing the need their brand fulfills, and being innovative in the ways they market their brand.
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