Rihanna is notorious for her versatility in fashion and, of course, her business ventures. She launched her first brand among many, Fenty Beauty, in September 2017, which was a huge success for its inclusivity and diversity in shade range. However, she didn’t stop there. Rihanna launched Savage X Fenty in May 2018, Fenty Skin in July 2020, and Fenty Hair this past June. All of Rihanna’s Fenty brands have cultivated a mass following, so below are our main takeaways to being a versatile Boss like Rihanna:
Understand Your Target Audience
One of the biggest pieces of advice we always have to offer is understanding your target audience. Before becoming a businesswoman, Rihanna was a star within the music industry. It made sense for Rihanna to venture into the makeup, fashion, and hair industry because of her bold looks, but she had to figure out who she was marketing to. She knew her target audience as an artist varied in race, gender, religion, etc., yet she also knew they wanted to achieve her fashion and beauty looks without being excluded within both industries. Rihanna catered to this same target audience with each Fenty launch by prioritizing diversity and inclusion with marketing and branding campaigns. This allowed her various brands to appeal to the same target audience over time.
Know What Need Your Brand Fulfills
It is vital you are fulfilling a need for your target audience. Rihanna saw the vast lack of representation and diversity among the fashion and beauty industry, whether it was race, body type, hair texture, etc. was not catering to her target audience. Although each Fenty brand offers a different selection of products, they fulfill the same underlying need of feeling represented and seen. Rihanna has executed this with each launch resulting in strong brand loyalty and craze among her target audience. If you’re looking to launch a new product, service, or brand, you need to ensure it is fulfilling a need for your target audience.
Take Risks
It was a risk for Rihanna to venture outside of the music industry and into the world of business. However, she would not have become the versatile Boss she is today without taking that initial step with Fenty Beauty. That first step allowed her to take the risk of launching Savage X Fenty, Fenty Skin, and Fenty Hair. You do not need to launch various brands to be as versatile as Rihanna, but it is crucial to take risks to excel as a Boss. A lot of what entrepreneurship entails can seem overwhelming, but taking the risk of expanding your brand or simply trying new content can open more doors in the future.
Rihanna has taught us through each of her Fenty brands that being a Boss means being versatile. With understanding your target audience, fulfilling their need(s), and taking risks, you can be just as versatile as Rihanna.
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